Each day, millions of Internet users are searching information for various purposes. And with each search, search engines generate tons and tons of information indexing them on its result pages. These result pages are called Search Engine Results Page – SERP. In today's competitive internet world, ranking on these SERP play a dominant role in the way business is done and search engine marketing is the most widely used method of attracting visitors to a website. As a result, competition is fierce at the top of the search engines. Why you need Search Engine Optimization?

• 91% of US users use search on a regular basis and the numbers are pretty high in other countries as well.
• 80% of the clicks on Google are on from these search listings
• If you are not doing it, your competitor is doing it. Do you want to lose out on all these business opportunities?

Better Rankings + Targeted Traffic = Greater Return on Investment - To rank better and to retain these search engine rankings, it takes a dedicated professional team to manage Search Engine Optimization – SEO.  Search Engine Optimization is the process of improving volume and quality of traffic to a web site for relevant search terms.  This in turn generates business leads and creates a better return on investment – ROI.  Hence, better ranking means better business.

Search Engine Optimization is a cyclic process, below diagram explains the process in a simplified manner. We can help in optimizing your website for a greater ROI: Our comprehensive Search Engine Optimization approach has been designed for successful results:

• Initial Consultation: To help understand your needs and area of business, targeted market, regions etc.
• Your existing website analysis and your competitor analysis
• Keywords Research and Selection
• On-Page optimization (content + code optimization)
• Link Popularity
• Web Analytics / ROI
• Reporting and Tracking

Initial Consultation To understand the line of business, markets, targeted customer/consumer, regions focused, we will spend time interacting with you and identify these, and take a holistic approach to reach your competition and goals. This will help us design a well targeted optimization plan for you. Web Site Analysis / Competitive Analysis It is very important to evaluate your website in order to check its functioning and limitations. We judge the effectiveness of the content, design, navigation and underlying technology used on your webpage. We use specialized tools to measure the size of your audience and the patterns of how they use your website helping you take the necessary corrective measures to ensure that your website serves the purpose you intended for it. A detailed report is presented which discusses the findings and provides high level recommendations (if any) to deal with the potential issues. Keyword Research and Selection Sites rank on search engines for search terms, also called keywords. It is very important to know the targeted keywords for any site. All downstream SEO processes depend on the keywords identified for a particular website and they are the single most important thing in the whole process.  Several factors go into the selection for keywords like: relevance to the site concepts, keyword traffic volume, keyword difficulty etc. AWS will work with you on defining the keywords for your site and detail course of action will be laid out on how the SEO efforts will be directed to target those keywords. Link Popularity Links are important and is an integral part of SEO practice.  If more sites link to a website, the more popular the website becomes.  There are various methods applied in Link Building, viz. directory submission, link exchange, link buying, paid directory submissions, link baits etc.  Although it sounds simple, it requires a professional to work a strategy on link building. Web Analytics and ROI Once SEO activity begins, it is important to measure the success by gauging with the traffic, leads generated, conversions etc.  For this purpose, web analytics is important and AWS deploys a suite of tools to track various aspects of traffic and conversion. The analysis can reveal:

• Traffic Patterns
• Demographics
• Entry Pages
• Exist Pages
• Click Patterns
• Conversion Ratio (the % of traffic resulting in leads)

which help streamline the marketing campaigns and focus on redesign of various aspects of the web site and campaign.  The analytics also helps in improving the strategies applied in Search Engine Optimization. Reporting and Tracking Our team provides monthly report and analysis on how the site is faring on major search engines. The report provides details on several important parameters we monitor and shows how the site is faring on those.

For effective Search Engine Optimization – SEO, contact AWS